2.0WebTutorialsGoogle+ Pages on Google Search with Google Direct Connect
Google+ launches Branded Pages, allowing businesses and brands to join Google’s social network. Basically, it’s a profile page for different types of interests and businesses.
This is nothing revolutionary as we have seen such work on Facebook and MySpace, but it’s still a big stepping stone for Google+ as it continues to grow.
For a closer look at Google+ Pages, check out the video below:
But this is not all. Google has just lunched a new feature called Direct Connect, which makes very simple for to find brands on Google+ Pages via Google Search. The only thing a user have to do is type “+” in the Google Search box followed by the brand or business they want to follow, and this brings up a direct link to the Google+ Page of the searched brand.
A simple example: If you want to find the Google+ Page of Amazon, just type “+amazon” and Google Direct Connect will take you to Amazon Google+ Page.
In the past the “+” operator made it so that any word with the plus sign before it was required in all search results. But today Google retired that operator and Direct Connect changes the function of the “+” operator in Google Search.
Direct Connect helps Google+ Brand driving his way up in front of the Facebook Pages, Twitter profiles and even brand websites. The link appears just under the search box, so it essentially acts like a search result above the search engine page. It’s also the only operator that takes users directly out of Google Search and to another website. This way Google+ Pages becomes a must-have for any company looking to establish a presence on the Internet
You can see here a small demo of the Google new Direct Connect feature.
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